For TA and employer brand leaders. Seven weeks. Ten tools.
Nobody said "no."
That's the problem.
Seven weeks to take one problem the business keeps deferring
and turn it into a decision it can actually make.
1
Problem
7
Weeks of Email Lessons
10
Ready-to-use Diagnostics and Tools
Stop making the business case for "employer brand."
Start bringing the business a decision.
"A requisition is the last visible step of a business decision nobody told you about."
What you'll get
7 weeks · Email
Week 01
The Meeting Where Everyone Agrees and Nothing Happens
Why a good answer still earns "let's revisit next quarter."
Tool: The Business-Language Diagnostic
Week 02
The Requisition Is Not the Beginning
The COO asks which projects a 71-day time-to-fill puts at risk. Your data starts too late to answer. Tool: The Business-Commitment Scan
Week 03
The Symptom Is Not the Diagnosis
Response rates are down. Four functions, four explanations. Which one is setting the ceiling? Tool: The Nine-Constraint Diagnostic
Week 04
Being Found Is Not Being Chosen
Fast-growing. Collaborative. Opportunities for growth. So is everyone else. Tool: The Covered-Logo + Whitespace Test
Week 05
Stop Calculating ROI. Calculate the Cost of Sameness.
The invoice is already in the budget. It's just filed under someone else's line item. Tool: The Cost-of-Sameness Worksheet
Week 06
Your Dashboard Doesn't Help Anyone Decide Anything
4.2 million impressions. Is that number good or bad? Tool: The Decision Dashboard
Week 07
Same Work. Four Executives. Four Arguments.
The same deck goes to the CFO, COO, CEO, and business-unit leader. All four agree the problem matters. Nobody owns it. Tool: The Executive Translation Grid
Bonus
Full Ebook and all 10 Tools
Everything you need to make leadership make a real decision.
James Ellis
James Ellis is the founder of Employer Brand Labs, where he builds choosable employer brands that help mid-market companies grow. He has built brands for Roku, ASICS, Webflow, RK Industries and many others. Based in Chicago, James’ most recent book is the bestseller Becoming Choosable.
James lives in Chicago, IL with his wife and daughter.
Next quarter is already on the calendar. Start before it gets here.
No pitch. Just the work.
Free
