For TA and employer brand leaders. Seven weeks. Ten tools.

Nobody said "no."

That's the problem.

Seven weeks to take one talent problem the business keeps deferring and turn it into a decision it can actually make.

1

Problem

7

Weeks for lessons

10

Ready-to-use Diagnostics and Tools

Stop making the business case for Employer Brand.

Start bringing the business a decision.

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"A requisition is the last visible step of a business decision nobody told you about."

What you'll get

7 weeks · Email

Week 01

The Meeting Where Everyone Agrees and Nothing Happens

Why a good answer still earns "let's revisit next quarter."
​Tool: The Business-Language Diagnostic

Week 02

The Requisition Is Not the Beginning

The COO asks which projects a 71-day time-to-fill puts at risk. Your data starts too late to answer. Tool: The Business-Commitment Scan

Week 03

The Symptom Is Not the Diagnosis

Response rates are down. Four functions, four explanations. Which one is setting the ceiling? Tool: The Nine-Constraint Diagnostic

Week 04

Being Found Is Not Being Chosen

Fast-growing. Collaborative. Opportunities for growth. So is everyone else. Tool: The Covered-Logo + Whitespace Test

Week 05

Stop Calculating ROI. Calculate the Cost of Sameness.

The invoice is already in the budget. It's just filed under someone else's line item. Tool: The Cost-of-Sameness Worksheet

Week 06

Your Dashboard Doesn't Help Anyone Decide Anything

4.2 million impressions. Is that number good or bad? Tool: The Decision Dashboard

Week 07

Same Work. Four Executives. Four Arguments.

The same deck goes to the CFO, COO, CEO, and business-unit leader. All four agree the problem matters. Nobody owns it. Tool: The Executive Translation Grid

Bonus

Full Ebook and all 10 Tools

Everything you need to make leadership make a real decision.

James Ellis

James Ellis is the founder of Employer Brand Labs, where he builds choosable employer brands that help mid-market companies grow. He has built brands for Roku, ASICS, Webflow, RK Industries and many others. Based in Chicago, James’ most recent book is the bestseller Becoming Choosable.

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James lives in Chicago, IL with his wife and daughter.

Next quarter is already on the calendar. Start before it gets here.

No pitch. Just the work.

Free